This text discusses the essential features of marketing in a clear, concise and logical manner, with relevant examples. The book directly addresses the syllabus for CIPS marketing, CIM marketing fundamentals and CIMA marketing, and also addresses the needs of many marketing degree subjects.
Whether it is a manager considering the health of an organisation, a student looking to pass an exam, or merely a concerned on-looker’s interest in future generations, this book will focus attention on the different sustainability needs of stakeholders in an organisation.
This book is the result of studies of a large number of companies operating "Total Productive Maintenance" (TPM) around the world. It contains examples and illustrations of how the TPM philosophy can be adapted and implemented as part of a lean enterprise strategy.