This latest edition of the highly popular Principles of Micro Economics has been thoroughly revised to meet the needs of students in the late 1990s and beyond. Using diagrams and charts extensively it has a wide coverage of economic theory and is an accessible and concise guide. Key features include: wide coverage of economic theory; use of relevant practical examples from contemporary events; considers the effect of lean manufacturing techniques on dis-economies of scale; end-of-chapter self-assessment questions for monitoring progress; a comprehensive glossary of economic terms; numbered paragraphs facilitate cross-referencing and grouping of subjects into manageable portions; extensive use of diagrams and charts; considers contemporary issues in environmantal economics.
Basic Concepts Production Specialization and Division of Labour Elements of Demand Elements of Supply Market Price Elasticity The Firm's Costs Growth of the Business Unit Market Forms Competition Policy Wages Rent Interest Profits Consumer Behaviour Alternative Theories of the Firm The Price Mechanism Environmental Economics
Neil Fuller is an experienced lecturer and examiner specialising in economics and purchasing management, and has an MSc in economics. He has extensive experience of working in industry and commerce prior to teaching and is a senior lecturer in economics and management and a Chief Examiner for the Chartered Institute of Purchasing and Supply. Nigel Proctor is Vice Principal at Gateway Sixth Form College and has an MA in economics. Currently the Principal Moderator for the Southern examining Group, he is also a senior examiner for Young Enterprise Europe and an assistant examiner for the Associated Examining Board.